About Us

Saratoga Albany Capital Region Rockabella Boutique

We’ve Moved! Our new fabulous home is at 10 Lake Ave in Downtown Saratoga.

Rockabella is a fun and funky fashion boutique located on 10 Lake Avenue in historical downtown Saratoga Springs, NY just “Off Broadway.”  Rockabella opened its doors in 2007 and has since become the fashion hotspot for stylish fashionistas all over the capital region! We carry the hottest PROM dresses from Sherri Hill, Terani, Scala, Jovani, Shimmer by Bari Jay, Clarisse, BG Haute, Blush Prom and more!  Rockabella has the BEST and MOST UNIQUE selection of Homecoming Dresses, Semi Formal dresses, Sweet Sixteen Dresses, and Bar and Bat Mitzvah Dresses!  We have many styles in stock but we can custom order sizes and styles as well!!  We Register ALL PROM DRESSES.  That means 1 Style and 1 Color per dress per school.  We love being so Exclusive!

Rockabella is proud to offer BRIDESMAID and MOTHER OF THE BRIDE Dresses!  We have selected fun, flirty and affordable cocktail dresses and gowns from the following bridesmaid designers, Watters & Watters, WTOO, After Six by Dessy and Lazaro.  Mother of the Bride designers include Terani Couture, Jovani, Scala and Lourea Fashions.


We would love to dress your party!! Call for an appointment, 518 581-8386.

You will love our sassy accessories!!! Great selection of chandelier earrings, gorgeous bracelets, bib necklaces, bling rings and sweet headbands by Funky Junque, Sparkly clutches by Eternity, Sassy Special Occasion Shoes by Coloriffics and Sweeties and so much more!  Rockabella is home to Zeb Sutherland of Saratoga Seamstress, so alterations are readily available at our boutique or by appointment!